While it might sound like a peripheral issue to serious business people, let’s make one thing very clear. Color influences buyers a LOT. A lot more than several other seemingly important features. What’s more? The importance of color is not just restricted to merchandise. The colors of the walls of a brick and mortar store and the colors of a website also influence shoppers in making a purchase. Enter design consultants! So, the idea is to influence buyers to buy as much as possible. Design consultants tell you how to achieve this.
1. Set the theme with colors
Use colors to weave your story. While it might be natural for you to choose colors that appeal to you, think of colors that represent the theme and concept of what you sell. Want to sell beachwear? Blue is what you go for! Sun, sand, sea are the colors that set the theme! Want to sell gold. Highlight the yellow. This serves some sort of a memory recall in the customer’s minds. Commonly, blue is associated with water, green with grass and red with fire.
2. Make the customer feel warm and nice with your color palette
Warmer shades like oranges and browns are found to be inviting and reassuring to shoppers. And cool colors like green and blue can have a calming effect, say design experts. So, typically websites and stores play with this and try to make the customer linger longer in their stores with warm shades. Orange also makes people happy, it is found. A happy customer is a great buyer!
3. Highlight what you want to sell Red!!!!
Nothing says ‘alert, ahoy’ like red does. So, it is prudent to use red sparingly, just enough to bring the focus of the customer to products that you really want to sell. But overplaying with red can kill your sales! Experts suggest that no more than 20 percent of your store’s overall color scheme should be in bold colors. Yellow is also one of the brighter shades. And it is found that yellow is the first color that the human retina registers! Most important fact in designing your store design, huh?
4. Brand recognition
Building brand recognition is a slow process. It takes years. But do it right with the right color palette. People tend to register the color of your logo more than the design or mascot! The logo and mascots are typically in brighter hues, in more companies. There is a reason for that. The brand logo has to pop out and give the customer a sense of familiarity.
Remember that too much of color can look psychedelic and drive a customer away. It’s also childish. Without all the cuteness overload. So, stop with the optimal number of colors when you build your store layout, brick and mortar or online! Don’t drown your products in a deluge of colors.
