Linkedin marketing is not yielding you results? Follow these 7 smart tips and get cracking!
1. Generate leads from your company
LinkedIn page
Turn your business or company page into
a lead generation page. People who stumble upon this page should have
the motivation to visit your actual company website. So, build such a
page. Apart from the basic details you provide on LinkedIn about your
business, use images and make your pitch right there. Your pitch,
remember, is not about your turnover or the number of offices you
have opened. Yawn. Speak directly to your audience, and invite them
to convert. In a couple of lines, tell them what you can do to their
businesses.
2. Keep updating your LinkedIn page
Even if you are active on LinkedIn, do
you have a page that you last updated in 2012? That’s close to
being dead on social media that expects you to keep updating every
detail by the day, by the minute. Have you done something new today?
Go to LinkedIn and update. Post updates that are directly aimed at
your target audience. Bring in blog updates, link to your
infographics, and share other information.
3. Showcase
LinkedIn has the option of having
showcase pages for companies to promote individual brands that are
extensions of the company. This helps you segment your inbound
LinkedIn traffic. Someone who’s interested in one segment of your
business goes If you can create a business un that particular
segment. You can narrow down to your exact audience with a Showcase
page. Showcase pages are especially for B2Bs to better generate
leads. LinkedIn writes, “It makes sense to create a Showcase Page
when you want to represent a brand, business unit, or company
initiative. These pages are intended develop long term relationship
with a specific audience.”
4. Advanced Search
LinkedIn’s advanced search helps you
in identifying the exact type of people who you are targeting. If you
are looking for operations managers in shipping companies that have
20-100 employees, or some such very specific set of target audience,
advanced search is what you go for. Advanced People Search can help
you filter people by location, current company, industry, past
company, school, profile language, and non-profit interests.
5. Save Searches
When you have painstakingly built a
search with all the criteria you need, LinkedIn saves the search
along with all the conditions. You can also set alerts in the space
of your interest. But the catch is you can save only 3 searches.
6. Groups
Find groups that are relevant to your
search. And join them. When you are active in these groups, you can
find leads and have great prospects of converting leads, multiple
leads at once. If you think you are too niche, create a group and
actively scout for members who would be interested in it. You will be
a trendsetter and manage the group.
7. Share relevant content
LinkedIn has a powerful content
publishing platform. But it’s still in its pilot phase and is not
rolled out to all users. So, if you have publishing access, go ahead
and grab the chance to share relevant content.
