Content is at the heart of any successful online marketing technique.With the e-commerce market booming, there is a substantial rise in the number of customers shopping online.However, an overload of choice is leaving the digital consumers mentally drained and overwhelmed turning their online shopping experience into a nightmare.From picking the hottest trend this autumn to finding the coolest holiday destination, your customers need help choosing where to buy and what to buy.It is up to diligent content writing to lure the customers by educating them, engaging them and then subtly nudging them to make a purchase.
Here are seven key content marketing strategies that will aid your online business in building a huge customer base:
Understand the buying behavior of your customer
The customers are the audiences who are going to witness your act.Who are your customers? What does your product offer them? How can you convince them to purchase your product? It is critical to understand and make a thorough study of their buying behavior.Make a note of their gender,age, geographical location and their online buying activity.Once you have a holistic view of your customers, then you can create specific content that can attract their persona.
Choose the right social media
In the world of hashtags, it is important to constantly keep up with what is trending. What works for LinkedIn may not work for Facebook audience and Twitter may need a new strategy and content altogether.Choose the social medial based on your customer’s interest and spin a content accordingly.
Tie your content to your business goal
If you want to convert your content marketing to revenue, keep the content relevant and unique.The content should address all your customer concerns about your product and must stay true to whatever your brand represents.
Create visually appealing content
Image and video contents gain more clicks and drives more sales than a verbose content.Moreover, it is easier to share video content on social media.They can promote the market ideas faster and help in etching your brand in customers mind with relative ease.
Organize your content marketing strategies
Draft a document detailing the strategies for different social media, different content topics and timelines for achieving strategic goals. How often you should update your content, the frequency of your social media updates and the time of day when you should publish the content should be planned.Brainstorming of different marketing strategies is a great way to launch innovative campaigns.
Pick a great content marketing tool
Content marketing could be scary for businesses who are just setting foot on the cyber space.This can be easily remedied by making use of the innumerable content marketing tools available.From formulating strategy to content curation, there is a tool for every single technique.Getting a grasp of these tools is quite easy and most of these tools come with a free trial period.
Invite celebrity post
Getting a celebrity to guest write a content for your business can hook a lot of customers.A lot of online apparel businesses have celebrities pen about their best picks from their store.According to SEO gurus, guest posting blogs on your site is five times more valuable than posting your own content.Additionally you can also post your content and link it to your guest post.
Killer content paired with awesome marketing technique could give the much needed instant boost to your online business.As Jon Buscall said ”Content marketing is a commitment, not a campaign”.
Keep pursuing your content marketing strategies and your business will start reaping profits.
