So
you have finally decided to take your business world to where the
real world is. Good. Let’s get down to the brass tacks now and find
out all about selling your items on Facebook, shall we?
Page:
First
things first. We need to create a Facebook page. Not a profile. This
is the first and the most fittest of steps you need to implement in
your road toward listing products on Facebook. This Facebook page
will help you be in compliance with the terms of Facebook, and more
importantly, it is going to give you that professional edge on the
world’s most prolific social media platform.
Landing
page apps:
Most apps are intrusive, we get that. But there are some very useful
and extremely efficient third-party applications that enable
near-twin online store layout on Facebook to the one created on your
website. Landing page apps are easy to install, customize and update
on a regular basis.
Security:
Can’t stress this enough. It doesn’t matter if the products are sold
on your website or on Facebook, users need to be shown that your
online store is equipped with A-grade security, so that the customers
understand their payment and other details are not being taken
advantage of. Adding a valid SSL certificate takes care of both your
transaction data and keeps your customers’ information safe from
online hacks.
Make
those posts count:
After
due installations are taken care of to make the Facebook store
professional and akin to your website store, it is time to start
creating relevant posts taking into account the message,
responsiveness of the post, and the shareability of the post. First,
your post needs to be a direct link share. Not a photo/text update.
The thumbnail of the image in the post should be a minimum of 560*292
pixels. Next, add a quick call-to-action in 90 characters, as
anything over 90 characters is chipped off on mobile.
Institutionalise every post you create with Google Analytics to track
the performance of the posts.
Multiple
Renditions:
It’s always different strokes for different folks. So what message
worked for one user might not have had the same appeal on another. So
create several drafts of one post in different styles. Now, hold on a
moment. Simply creating multiple variations will make your timeline
feed look like a joke as it will be inundated with identical posts.
This is why what you need to do is this – under the original ad,
click ‘duplicate’, rename it, add the specifics of the variation, and
then under the umbrella of this variation click ‘create new
unpublished post’.
Note: Under this duplication module, we
must manually add the post text and the URL, and the rest will be
automatically extracted from the original ad post.
Running
a store on Facebook is not a fancy anymore. It is an organic need. By
targeting your email subscribers, your must loyal fans, targeting the
communities that like and share the interest of a brand/service
similar to yours, you can bring in a substantial amount of revenue
from your Facebook store.
Also,
there are many third-party app-platforms that will help you all the
way from creating a Facebook page to installing security certificates
to providing over 3 dozen payment options for customers to enabling
downloadable products from existing retailers with heavy data
integration features. With a good amount of trial and error, it
should not be too difficult for you to be seeing success on your
Facebook store.
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