How to choose a real time shipment tracker for your e-commerce store

Bianca Barath
3 Min Read
Real Time Shipment Tracker
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If you run an e-commerce store, big or small, you need a shipping system that has a real time shipment tracker. The most important factor that drives online shopping is trust. When a customer orders a product from your site, he trusts you to deliver the product. And if he pays before receiving the product, he trusts you with delivery.  If he promises to pay on delivery, you ship the product across with trust that he will pay. And both out of your trust in the 3PL partner here, the shipping company to take the product from the seller to the buyer. This is why you need GPS enabled real time tracking systems for your store.

What should your real time shipment tracker include?

Estimate time of delivery
Once the customer enter his address, the shipment tracker tells him how long it would take for the product to reach the customer’s destination. Real time tracking is accurate. When you ship the product after the customer has placed the order, you can give estimated time of delivery so that the customer can make arrangements to get the package at his address. If it’s his residence, he can make himself available. Or, he can make alternative arrangements.

Package loss alerts
The tracking system should tell you in case there are parcel damage or loss. Shipping is not devoid of accidents and disasters. With the tracking system in place, you can work around and make sure your brand doesn’t suffer from a tarnished image in case the shipping partner loses a package. If you act quickly, you can replace the product and control the damage.

Trace delayed packages
If your customer says that he is yet to receive his product delivered and it’s late already, you know what your first task is. You should be able to look at the shipment’s tracking history without even having to call the shipping partner. The customer or the shipper can also do this as step one. Proactive customers track packages themselves and contact the shipping company in case there is a delay. Check the below blog for more details on late delivery.

5 Reasons to Fight Late Delivery

Aid refund processes

FedEx and UPS offer full refund guarantee in case they goof up on delivery time. The tracking system can be used in your claim for refund on shipping cost, in case FedEx or UPS fail to deliver the package on time. So, the tracking history comes in handy when you claim for refund.

Related Topics:

Why real time tracking of shipments is imperative for your online store?

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Marketer, Supply Chain Expert, Coffee addict.