Startups and big businesses rely heavily on online marketing strategies. The other avenues of marketing are expensive and online marketing is quite powerful on a shoestring budget. What are the strategies that pay off rich dividends?
Create valuable content
Organizations gain a lot of authority and trust by coming up with valuable content and providing it in a lot of channels. Industry related information written by experts of the field finds a huge following. So, create articles, newsletters and float this information on social media. Click here to know more about Social media Marketing.
A loyal following is hence established through regularly updated content. Social Media Marketing requires diversity. Marketing campaigns should target Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumblr, Instagram etc. so, branch out and reach all these platforms.
The age old saying that pictures speak a thousand words holds true. Have images, videos and animations do the job for you. Not everyone online reads. So, reach them through other formats. The most important aspect of marketing is to keep the content simple. Remember that people today do not have the time to sit and register a lot of facts, statistics, information etc. Present your content in a very readable, easily digestible manner.
The advent of smart phones sees a large amount of internet usage through mobile phones. So, mobile phone friendly content is essential in an online marketing campaign. So, all your content has to be tailored to suit mobile phones, tablets, Laptops and every single device that can be used to access the Internet.
Ad Retargeting
Utilize browser cookies to track the websites that a user visits. Let us say that a user has been eyeing a certain mobile phone on an e shopping site. Once he leaves the site, he is still shown the product that interested him, in advertisements across other websites he visits. This is called Ad retargeting.
This tempts the user to buy the product. The ads follow him like Mary’s little lamb and keep him familiar with the product and website. Familiarity in this sense has been known to create trust and not contempt.
Search Engine Optimization
Statistics claim that 95 percent of searches on Google and Yahoo! Or Bing does not go beyond the first page of search results. So, how do you make sure that you feature on the first page of related searches? Building a solid SEO strategy consists of selecting suitable keywords and providing valuable content related to those keywords. Repeat these keywords in the content and there, you feature on the first page and your search rank gets better. SEO should include relevant keywords, relevant content, related images, and most importantly, a website that loads quickly. A lot of people think that just repeating the keywords help them acquire a search rank. But what happens if it’s low quality content? It can damage your brand greatly. Content riddled with grammar and spelling errors makes you look unprofessional. Providing content without verifying is bad for your brand reputation. If you are serious about building your reputation, create quality content.
