Ho Ho Ho! The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different...
Customer service is an extremely critical function for any business and Zoho Desk is a powerful tool to help you orchestrate customer support flows of the highest quality to ensure standout customer experiences that...
You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions.. So, it can be calculated with the below...
Did you know that, Nearly 84% of e-commerce brands don’t actively optimize or measure their on-site search. (adsearch.com)Site search is a very important feature of an e-commerce store. It helps customers find the...
We now live in a relationship economy rather than a transactional economy. What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term...
Holiday orders with your e-commerce business are always special for both your customers and you. For your customers, their purchases are usually gifts for their loved ones (or even for themselves) and for you, it is an...
Black Friday and Cyber Monday (BFCM) has been a long-standing tradition in terms of holiday shopping. Consumers have evolved so much but this tradition seems timeless. Ever wondered how ‘Black Friday’ came into...
The holiday shopping season means an entirely different thing for shoppers and merchants. For the latter, it’s not just about festivities, gift-giving, and visiting places but the busiest time of year, when they...
The e-commerce landscape today is more competitive than ever. Consumers have more choices than ever when it comes to their shopping needs. Meaning, the customer experience (CX) has become a cornerstone of customers...
In today’s e-commerce landscape, returns have become a huge deal.Recent research shows that the e-commerce return rate, which was 16% in 2022, now falls around somewhere between 20-30%. Just like choosing what...
Are you up for a simple exercise that will predict how successful your business will be? If yes, answer the following question. What measures do you consciously take to improve your customer’s purchase journey once...
My perception of building an e-commerce brand looks fun. All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how...
How many times have you sent out a customer’s package and stayed eager to know their feedback, only to learn from them that it was damaged or didn’t make it to them at all? Truly a haunting experience, given that all...
A whopping 90% of the customers actively track their packages with over 20% of them tracking multiple times in a day. This shows that despite receiving prompt and regular shipping notifications, customers tracking their...
Why Prioritizing Acquisition over Retention May Not Be the Best Move to Make When It Comes to Building a Customer Base ‘X’ is an e-commerce company that deals with fast fashion and focuses only on acquiring new...
Still haven’t gotten back from a much-needed break after a busy holiday season? But the time to relax isn’t just here yet. Moving onto 2023, we need to draft our plans early to reach our goals for the year. Remember...
Not everything is A-OK after your customers complete their purchase with your e-commerce store and are awaiting their orders. It is at this stage, where even the ones who have been most excited to shop with your store...