Your sale does not start with your customer making a purchase. Similarly, your sale does not end with delivery. You spend a significant sum of money on each customer acquisition. And every business is focussed on retaining the customer for life, making sure he reorders with you every time he needs something from your store. So, once a sale is over, you cannot tell yourself that you have done well with this customer and forget him, move to the next customer. That’s not how successful businesses operate. A smart entrepreneur engages with his customer post purchase to forge a long lasting relationship that is beneficial to him.
Brand Recall:
Customer engagement post purchases helps build brand recall. Send periodic emails to your customers to remind them that they had a good shopping experience with you. Such mails, right after purchase and for a long time after ensure that the customer does not forget your brand. He might not be willing to shop immediately after such a mailer. But when the time comes, when he has a need, he will come to your site because of the brand recall efforts you have taken.
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When you are courteous enough to send your customer a mailer saying thanks, a random wish here and there or even a mailer asking if he’s satisfied with the purchase and the experience, he is bound to think highly of you and refer you to others. Include a referral program in your marketing emails so that customers have an incentive to spread the good word about you.
Long term loyalty:
In the age of ecommerce, there is no human interaction during a sale. So, you need to go the extra mile to engage the customer and ensure that he’s happy with the entire shopping experience. The result? He will be a lifelong customer and not look at other brands when you offer him great products and great services. Isn’t that what a business looks for?
Think of your online store as a brick and mortar store in a small town where everyone knows everyone else. A smart grocer sells his goods, asks his customers about their day and is willing to engage in conversation with them. You should look to recreate this with your customers who show potential to be long term customers.
Beat competition, the old fashioned way with cutting edge technology:
Your peer might offer great rates and shipping offers but if you play your cards right, if you deliver great products on time and engage your customers after sale, you can beat your competition. Studies show that shoppers tend to shop again at places that haven’t let them down in the past. Updating the customer frequently about his package where about helps her distinguish your brand experience from your peers. Empower your business by offering real time shipment tracking updates to your customer thereby handcrafting an incredible customer delivery experience with LateShipment Pulse.
So, build customer engagement practices and your business will soar above competition. A repeat sale is just around the corner of customer engagement mailer!
Check out other related blogs:
5 ways to craft an amazing post purchase customer experience
Is seamless marketing, the future to a personalized consumer engagement?
