Brand storytelling is a relatively less used term. E-commerce sales have been explosively growing. There’s a reason why people prefer to shop online. Correction, there’s not one reason, there are so many...
E-commerce Shipping: Everything That Is In Control And That Isn't As an e-commerce merchant, you put in a lot of effort to meticulously curate the stage of the customer journey that is under your control to motivate...
The Post-purchase CX Mandate Knowing what’s coming and staying ahead of delivery and return-related issues is key to perfecting post-purchase.However, e-commerce post-purchase issues are nothing out of the ordinary...
Customer service in the post-purchase phase is really a hectic time for support teams. It is their time and opportunity to become sales agents, offering discounts to encourage repeat purchases, etc. However, due to the...
Did you know that 7 in 10 customers abandon their cart?(statista). The number one reason for cart abandonment is the additional charges levied during checkout. Streamlining your checkout processes and making sure that...
As a brand, do you have social media handles? Of course, you do. Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting...
Have you come up with creative holiday packaging ideas? Holiday packaging is essential to bring a festive mood to the customers. The sole purpose of a package is to protect the shipment of the product from being damaged...
BFCM is just around the corner. We know that as a brand, you must have worked on your SEO months ago and worked on various deals and marketing strategies to lock in the BFCM crowd. Here are a few last-minute tips and...
Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design, product variations, emails and social media...
The holiday season is just around the corner and we’re starting to see festive cheers everywhere. The streets are going to be decorated with lights and chandeliers. The mall is going to have Christmas trees and...
Ho Ho Ho! The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different...
Personalization has become a norm rather than just being something that e-commerce brands do to just sway customers. Ecommerce Personalization has become just more than that in this bustling world. 66% of consumers want...
Tis’ the season for cheer and joy not only for consumers but also for merchants due to the surge in holiday sales. Tis’ the season where e-commerce brands face a lot of competition and unprecedented challenges. Tis’ the...
You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions.. So, it can be calculated with the below...
Did you know that, Nearly 84% of e-commerce brands don’t actively optimize or measure their on-site search. (adsearch.com)Site search is a very important feature of an e-commerce store. It helps customers find the...
We now live in a relationship economy rather than a transactional economy. What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term...
Black Friday and Cyber Monday (BFCM) has been a long-standing tradition in terms of holiday shopping. Consumers have evolved so much but this tradition seems timeless. Ever wondered how ‘Black Friday’ came into...